Melbourne has long been seen as a shopping destination, which means there are a huge number of cheap jewellery stores around. While this may appeal to some people who just need a cheap and easy piece of jewellery, we understand that you might be looking for something a little more special. Naturally, cheap jewellery stores are very affordable, but if the products don’t last, you’re not really getting value for money. Here are some reasons to avoid cheap jewellery stores. Quality of products Firstly, the quality of products is far lower in cheap jewellery stores. Like most things in life, if you want the best quality, you’ll need to pay for it. So, while everybody has a different budget when it comes to jewellery, it’s important to remember that cheap isn’t always cheap. What if your items break within a few weeks? You’re back to square one and you’ve got to spend more money for a replacement. Often, if you buy products with high-quality manufacturing and the best materials, they’ll last longer. That means you don’t have to keep handing over more money for jewellery that simply doesn’t last. There’s not as much variety The other thing you’ll find at cheap jewellery stores is that many of the items look the same. This is because they’re often mass-produced, so there’s no real individuality to any of the pieces. If you want something that’s going to look amazing and impress people, you should look elsewhere. Imagine turning up to an event to find someone else is wearing the exact same jewellery! Unfortunately, cheap jewellery stores buy in bulk, so while it may look like they have a lot of products on the shelf, the variety is actually quite scarce. You won’t find that truly special item Most people want beautiful, stunning jewellery that lasts a lifetime. Even in today’s world of disposable products, jewellery is still something that people hold dear. In a chain jewellery store, you won’t find truly unique and special items. Certainly, nothing that will hold its value and be a good long-term investment. So, for something special that you want to hand down to future generations, the best option is to find a custom jeweller who can craft something to your specifications. Often, these jewellery stores stock one-of-a-kind items on the shelf too, so you can find something original that’s ready to buy. For items that you’ll truly cherish, rather than throwaway trend jewellery, always look for specialists who design and craft their own pieces. Find the best jewellery store in Melbourne Catanach’s has been serving the Melbourne public for decades, providing high-quality, luxury jewellery pieces. When you want that special jewellery item that you can treasure forever, we’d love to help you out. We stock a huge range of rings, earrings, bracelets and so much more. Plus, we specialise in beautiful diamonds for weddings, engagements and special occasions. Best of all, our custom jewellery service gives you exactly what you want. Visit us in store today, or contact us to experience the Catanach’s difference.