You don’t need us to tell you that choosing a ring for loved one is a big task. We completely understand, and we also know how important it is to find the best engagement ring store. The jewellery world, in fact the entire fashion world, is often coated in glitz and glamour. But that doesn’t always tell the whole story when it comes to choosing the right jeweller for your engagement ring. In reality, there’s a whole lot more involved than just finding the biggest and brightest store in town. Ignore the flashy signs Firstly, we should clarify that we’re not suggesting you should find the darkest, dirtiest engagement ring store in town. What we’re saying is, don’t just look for the brightest, flashiest signs outside a jewellery store. Appearances can often be deceiving, and sometimes those appearances exist purely to hide a lack of quality. The real quality of a jewellery store is inside it’s walls, not on the bright signs out the front. So, keep an open mind when you’re window shopping. Biggest doesn’t always mean the best In much the same way that bright, flashy sign aren’t a true indicator of quality, neither is size. The biggest shop in town doesn’t necessarily have the best jewellery inside. The same can be said for large chain stores. Just because they’ve got a lot of stores and some commercial on TV, it doesn’t make them the best jewellers in town. Of course, having longevity in the industry means they must be doing something right, but for the best engagement ring store you want something unique. Don’t discount the big chain stores, but be certain they can offer you something truly unique and of high quality. Look for unique jewellery items When you want the best engagement ring store, you’re looking for something special. It’s not about getting the cheapest, nor is it about getting the most expensive. It’s about finding something that’s perfect for your loved one. Something meaningful that can be treasured forever. Needless to say, a mass-produced ring that could be found on the hands of thousands of people probably isn’t what your loved one wants. That’s why finding a store with unique, boutique jewellery items is likely to be a better choice. The best engagement ring store offers custom rings Many people want something truly individual for their engagement ring. Something that nobody else in the world will have. Well, that’s where bespoke jewellery comes in. The best engagement ring store in Melbourne will offer customer ring-making services. This means you get to be involved in the design and creation of something truly spectacular. Even if you don’t want custom jewellery, the fact that your store offers it gives you faith that they have a master jeweller on the premises. How to find the best engagement ring store When you want something truly special for your wedding proposal, please contact us today at Catanach’s Jewellers. We’ve built our reputation by spending decades creating beautiful, unique jewellery that people love. You can trust us with the most important piece of jewellery you’ll ever buy.