Trying to find quality Australian jewellery stores online can be a nightmare if you don’t know where to look. Unfortunately, you’ll often come across retailers who don’t have a true passion for the industry and are more interested in selling cheap imitations. So, how do you find jewellery stores online that you can trust? They all have a few things in common, and we’re going to tell you what they are! Look for quality products Quality is the key to finding the most spectacular jewellery. Expert jeweller, William Mercer Catanach said in 1920, “Purity, beauty and value are the inseparable qualities of fine diamonds.” This applies to all jewellery, certainly not just diamonds. As you browse the products pages of an online jewellery store, the quality of their goods will become apparent. The materials used, and also the designs will be a giveaway. If the products look cheap or mass-marketed, it’s time to start looking elsewhere! Australian jewellery stores online should be unique A good jewellery store will have a large range of products, all as mesmerising as the next. If a store only offers limited options in each product range, it’s possibly because they aren’t experienced jewellers. Alternatively, they may simply be retailers and don’t have many suppliers. Truly amazing jewellery stores offer their own products. They employ master jewellers who design and craft the incredible products you’re browsing through. One tip is to check out the ‘About Us’ pages of their website, rather than just the products. This will tell you whether they are true jewellers, or if they’re just importing cheaper products from overseas. Handmade consultation services Another way to check the skills of Australian jewellery stores online is to check whether they offer any handmade or bespoke services. This means consulting with you to create something truly unique. It can also mean replicating family heirlooms or precious older items you own. If a store doesn’t offer these types of services, then it’s unlikely they’re a high-end jewellery retailer. They all offer a large range Finally, the range of products on offer is a good way to assess Australian jewellery stores online. They should be offering everything, such as rings, bracelets, necklaces, earrings, brooches and also gifts. Their products will be varied, high quality, and made from the finest materials. Don’t settle for imitations! Looking for the best Australian jewellery stores online? Look no further than Catanach’s Jewellers. With over 140 years in the jewellery business, you know you can trust a high-end brand like Catanach’s. We’re also trophy suppliers, so whatever your jewellery needs, contact us today.