Who doesn’t love a bargain, right? Especially when it comes to jewellery, sales are always a popular time of year. But are all sales created equal? If you see diamond rings for sale, it’s natural to want to seize the opportunity. But there’s a few crucial things you should consider before spending your hard-earned money on the latest sale. Here’s how to ensure you’re always getting value when there’s diamond rings for sale. Why are the diamond rings for sale? Firstly, you need to ask yourself one very important question: Why are these diamond rings for sale? There could be any number of reasons, but some of them could be a big warning sign. Diamonds could be on sale because: Lower quality diamondsJewellery has been unsold for too longA store-wide saleThe business is closingMaking room for new stock Some of these are very valid reasons, such as holding a storewide sale where everything is reduced. Making room for new stock is also fine, however it’s best to tread carefully with the others. If an item has been unsold for too long, it could mean there’s something wrong with it. Also, while business closures often represent a chance for bargains, you’ll find it difficult in terms of warranty if the ring isn’t up to scratch. Before you even start searching, you need to understand the four C’s of diamonds. This term refers to the Colour, Cut, Clarity and Carat. Each plays a big role in determining the overall quality of a diamond. Ask about the colour rating We won’t go through all the 4C’s of diamond jewellery, because you can read about it right here. However one of the items to highlight is the colour rating. Diamonds are rated between D – Z, and the rating is for their lack of colour. The less colour in a diamond, the more brilliant it’s sparkle will be. So, if you spot what looks to be a great bargain, we always recommend checking the colour rating and inspecting how it sparkles in different kinds of light. Check for flaws and blemishes Naturally, you want the best quality diamonds you can afford. And while sales are a great chance to get some diamond jewellery if you’ve never had it before, be warned that the sale items may not be the highest quality. Diamond have varying levels of clarity, meaning some have very few blemishes and inclusions while others have more. The best diamonds have the less flaws, and they’ll sparkle more brilliantly. While the naked eye won’t pick up everything, you can certainly do a quick surface check to make sure the clarity is good. Ask about diamond rings for sale today For truly great value, contact us at Catanach’s Jewellers. We have diamond rings for sale to suit every budget. Also, we never compromise on quality. Our jewellery is made with the highest quality diamonds. When you shop with Catanach’s, you get what you pay for. Diamonds are forever, so let us help find one you’ll absolutely love.