Whether you’re buying jewellery as a gift or simply spoiling yourself, cheap jewellers are very tempting. They offer a cheap and easy way to find a gift for someone or a new piece for your collection. So, for those on a budget, it can be a good solution. However, cheap jewellers can also come with some pitfalls. Here are the pros and cons of choosing cheap jewellers for your next purchase. The benefits of cheap jewellers A shiny catalogue with cheap discount prizes can catch anybody’s attention. Here’s why! Cheaper price Price informs so many of our products choices, and jewellery is no different. Some people find jewellery to be a luxury item, so they don’t want to spend too much. When you’re in the market for a nice piece of jewellery but you don’t want to overspend, cheap jewellers are a good solution. However, you need to be careful what you buy in terms of quality. Quick and easy to buy Many cheap jewellers make it incredibly easy to buy, and that’s part of their appeal. Firstly, they often have convenient locations that you walk past regularly. They also have a great online options and robust delivery systems in place. You’ll also find regular special deals, two-for-one offers and the like. Revolving product lines While you don’t get a lot of customisation options from a cheap jeweller, you do get regularly rotating stock. Because many cheap jewellers are large chain stores, they move plenty of stock and quickly bring in new product lines. The downfalls of cheap jewellers While you’ve got a few reasons that make cheap jewellers attractive, there are also some reasons to tread carefully. Lower quality materials Ultimately, most jewellery is cheap because the quality is lower. Many of the products are mass produced rather than hand-crafted. They are able to sell products so cheaply because they source cheaper materials. So, think lower carat jewellery, cheaper stones, and especially when it comes to diamonds – less clarity and sparkle. Generic designs Unfortunately, when you buy cheap jewellery, there aren’t many different designs to choose from. Because cheap jewellery is often mass-produced, you’ll find repetitive designs. So, if you’re in the market for an item that nobody else has, you’ll need to fin a jeweller that offers custom designs. Especially when buying jewellery for special occasions, the generic items from a cheap jeweller won’t cut it. Risk of damage increases When you buy cheap jewellery, something to watch out for is the lower quality manufacturing. Think about the setting and prongs for stones. When these aren’t put together properly, there’s a risk of them breaking and therefore losing stones. The perfect alternative to cheap jewellers Here at Catanach’s Jewellers, we offer a premium jewellery service. We believe that jewellery should be beautiful, lovingly crafted and expertly designed. That’s what we promise our customers, and we’d love to show you our creations. For specialist custom jewellery, contact us today and see how we can help!